Read more about the new features on (Chinese). With a massive 1.2 billion MAUs, WeChat is pushing its monetization efforts and these new features should benefit not just its users but also its advertising partners. The individual channel page has now been split into 2 sections: the top part shows channel bio and tags specific to the video content on this channel (basically an “About Me” section), and the bottom part shows the most recent videos uploaded to that channel. Live streamers can now host competitions on their channels and award various prizes (excluding cash) to their viewers.ĥ. Live streamers can now also use various beauty effects and filters on their streams.Ĥ. Live streamers can now talk to their followers on stream, in real-time, similarly to calling into a radio or TV show. Right: the WeChat Beans top-up amounts currently availableģ. Left: types of virtual gifts available for purchase This virtual currency can be bought with real money from the WeChat app. Users can now send virtual gifts to their favorite live streamers using a virtual currency called “WeChat Beans”. Right: what the new section looks like and the new “Go Live” buttonĢ. Left: the position of this new feature in the app On top of that, there’s a new “Go Live” button in this section which makes it easier for users to start their own live stream. This new feature upgrades the “People Nearby” section by allowing users to find friends but also watch live streams as well as videos uploaded by other nearby users. “People Nearby” changed to “Live Streams & People Nearby”. Looks like WeChat is continuing to push this highly monetizable section of the app by adding some new features and improving existing ones:ġ. In case you missed it, the “Channels” section can be found by tapping on the “Discover” button in the main WeChat menu. We previously mentioned how WeChat added an in-chat hashtag feature, which allows it to direct user traffic to the “Channels” section on the app. WeChat adds several new features and improvements to its “Channels” section Today we’re going to look at WeChat’s new features, Tencent’s newest dating app, as well as ByteDance’s push into e-commerce and payment solutions. "This should be an important attempt of creating an open internet space, how can you call it a bug," said one user.Happy 2021! It’s a new year which means new opportunities to talk about the latest tech and marketing news from the world’s largest mobile market. Some users on China's Twitter-like Weibo platform expressed dismay over Tencent's comments. MIIT did not immediately respond to requests for comment. The MIIT has also been studying plans and conducting research to make WeChat content available on external search engines, according to a person with direct knowledge. Last month, China's Ministry of Industry and Information Technology (MIIT) ordered companies to stop blocking links, which they said has affected users' experience and damaged consumer rights. In recent months, this practice has been targeted by Chinese authorities as part of a sweeping regulatory crackdown. China's internet sector has been long dominated by a handful of technology giants who have historically blocked rivals' links as well as their search crawlers, a practice is often referred to as 'walled gardens'. The ability to find WeChat content on Google and Bing was initially raised by users on developer forums. Google, Microsoft, and Baidu did not immediately respond to a request for comment. "Due to recent technological upgrades, the official accounts' robots protocol had loopholes, which caused the external crawlers to scrape part of the official accounts' content," Tencent said in a statement in Chinese. ![]() The change had prompted speculation that Tencent was heeding a call by Chinese authorities for its tech giants to tear down "walled gardens" in the country's cyberspace which has come amid a wide ranging crackdown on the sector. Some of WeChat's content, including articles on its public accounts page, was briefly searchable in the last few days on Alphabet-owned Google (GOOGL.O) and Microsoft's (MSFT.O) Bing, but not on China's dominant search engine Baidu (9888.HK), Reuters checks showed. BEIJING, Oct 22 (Reuters) - Tencent's (0700.HK)WeChat has fixed a glitch that allowed some of its content to be searchable by external search engines, the owner of China's most popular messaging app said on Friday, raising questions over regulators' latest attempt to crackdown on the internet sector.
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